The landscape might be sparse, but VR Marketing tools are on the rise, and they're here to stay.
Samsung Electronics America president Tim Baster revealed that users had consumed “more than 10 million hours of 360-degree video content on Gear VR devices,” research firm KZero found that over 171 million people could be using VR hardware and software by 2018, and a co-op study by YuMe/Nielsen suggests that VR possesses a higher emotional reaction than 2D video. Suffice it to say, VR is no lightweight in the marketing space.
So you know VR can be a powerful marketing tool, and now you probably want to try your own hand at it. But where to start? How to begin? After all, it’s not like they teach this stuff at business school…Lucky for you, I’ve taken the liberty of creating a list of 5 apps and platforms to help you get into the VR marketing game today.
ImmersVR was founded by some of the same people who helped build the “Largest app distribution platform on Facebook, iOS and Android’s “App Distribution Platform on Facebook and then again on iOS and Android,” is a 360 video distribution platform. Since 360 video isn’t purely virtual reality (hyperlink), it’s able to be distributed to a mobile audience, not just to those who a VR kit. This allows to advertisers to reach a larger audience while still providing a newer and more interactive technology.
Strata has been producing 3D modeling software for over 20 years and just recently decided to throw its hat into the VR marketing ring.
Intended for product designers, packagers, and retailers — inStudio VR allows 3D designers to import their designs straight from their desktop CAD applications like Strata 3D CX, Maya, Autodesk to a virtual reality environment. From the app, users can stage, view, and alter their models using motion controls in different settings like a kitchen, living room, or retail store.
The app is free and comes preloaded with a retail module which includes a retail store setting with shelving populated with grocery items. Users can place their designs on the shelves and see how they look next to other products.
Retinad is an analytics tool for your 360 video. Just like a website heat map can tell you where your visitors are spending most of their time, Retinad can tell you which parts of your 360 video that users enjoy most. This tool also measures the performance of your content on various platforms, the hardware being used to view your content, and measures overall engagement.
VadR allows you to monetize you and/or your clients’ VR apps. This native ad platform lets you place ads in any type of VR environment without forcing the user to leave the application. Much how Facebook, Pinterest and other social media platforms have allowed for sponsored posts that appear as part of your feed, this app promises to make ads a seamless part of the user experience.
Vire makes product placement within virtual environment seamless. It benefits both advertisers and app creators — as developers get paid anytime a user interacts with branded objects, and well — advertisers get to brand objects and monitor engagement.
These branded objects can also be used as offers. For example, let’s say someone grabs a branded coffee cup and looks at it — from there, they can claim an offer on real-life coffee.