Let me set the scene for you.
My business partner and I stood with beer-in-hand, kicking new ideas (and a little PandaDoc stress ball we got at a conference) back-and-forth across the room trying to come up with a better way to build a network of solid promotional partners.
This was about 60-days ago as I write this, and man were we stressed.
“We’re having tons of success with the few channel partners we can get in front of, but it’s so hard to turn our initial conversations into actual promotion.”
We needed a better way to get a foot in the door and create some momentum.
About an hour in with no progress, and my business partner looks up and says matter-of-factly, “well, I guess we’re just going to have to start a podcast.”
After a quick chuckle (there was beer involved), we decided that actually wasn’t such a bad idea.
Fast-forward two months and it could be the best decision we’ve ever made. We’re 10 episodes in with at least 5 new promotional partners in the fitness and wellness industries that we never would’ve locked up without starting the process by dropping a simple line like, “hey, we should really get you guys on the podcast, our audience would love it!”
Since then I’ve gained a whole new respect for this medium, and wanted to share the top 5 business podcasts on growth that you should be listening to in your car, while you’re eating, or while you exercise (2 with a little health and fitness bend - hey, that is my focus).
1 Simple Thing with Dave Kirby
Dave Kirby may not be some Silicon Valley legend or a career CEO, but he does an incredible job with this podcast, highlighting potential pitfalls, blending in personal anecdotes, and contextualizing exactly what you need to be thinking about as a small business owner in an amazingly relatable way.
I also like the length - 15-20 minute episodes - and the fact that Dave does a great job hitting a specific topic with each guest making it extremely easy to reflect on what was said after listening.
Basically, it’s the perfect podcast for all of you small business owners out there.
Marketing School with Neil Patel and Eric Sui
Unlike Dave from 1 Simple Thing, Neil Patel is about as famous as a marketer can be, and Eric Sui is no slouch either. So for a marketing podcast, these are some serious heavy hitters. However, much like Dave’s show, Neil and Eric focus on one, super-specific marketing solution in each episode in a way that makes it feel like you’re actually learning a lot given the hyper-speed 6-10 minute episode length.
It all makes this podcast perfect for anyone who needs to learn more tactics to improve their marketing results … so probably everyone.
The GaryVee Audio Experience with Gary Vaynerchuk
Gary Vaynerchuk is loud, intense as hell, and probably takes some getting used to for slow-talking southerners like myself. With that said, he ain’t wrong. The dude is a go-getter through-and-through and when you listen to one of his rants, you’ll find you have a tendency to become a go-getter too.
This podcast is ideal for any business owner who could use a quick, honest kick in the butt to get in gear on that next campaign to grow their business.
Evolution of Medicine Podcast with James Maskell
This podcast with James Maskell and Gabe Hoffman, the creators of the Functional Forum is an incredible business growth show masquerading as a niche medical podcast. I’m not saying it isn’t niche - don’t bother if you aren’t into new innovations in medicine, wellness or fitness - but James comes from a practice management background and the backdrop of every episode is how these innovations can help you run a more profitable practice or business.
Spending 30 minutes to an hour with James, Gabe and their guests is the perfect prescription for any wellness business or medical practice owner, looking for new ways to unlock more revenue.
Scale Well Podcast with Phil Beene and Mac Gambill
Remember the story I opened with? It’s time to bring it full-circle.
That after-hours idea session on a cold December night turned into the Scale Well Podcast where my business partner at Nudge Coach, Mac Gambill, and I chat with entrepreneurs and thought leaders about how simple technology tools and platforms are enabling more scalable business models.
The list of people we’ve been able to book in our first 10 episodes has honestly been nuts, including a great chat with Zach Olsen, the CEO of Bookly which you can watch in video form here.
This podcast is perfect for any fitness or wellness entrepreneurs and business owners out there, but the episode with Zach is a great listen for any small business owner.
Hope you enjoy these 5 podcasts as much as I have!
Phil Beene is Co-founder and President of Nudge Coach, a software company that gives gyms and wellness businesses a whole new way to support and engage members through a custom-branded mobile app. He also co-hosts the Scale Well Podcast with Nudge Coach Co-founder and CEO Mac Gambill. You can learn more about Nudge Coach at http://nudgecoach.com.