How Your #SmallBiz Should be Using Hashtags

hashtag

Everyone is talking about hashtags, but do you know what they do and how you can use them for your business? Mastering the power of the hashtag can make your social media posts more popular and bring better visibility to your business. 

Create a Proper Hashtag 

Before you can become a hashtag master, you need to understand what they do. Some people who don't understand the use of hashtags think they are for expressing feelings, like #sobummedoutrightnow. While this may be a fun use for casual users, it won't work for someone who is promoting a business. Hashtags allow social media sites to categorize your post with other posts like it. Then, your post will appear when users search for that particular subject. So, useful hashtags are keywords that relate to your post. For example, if you post a link to your latest article about investing in overseas funds, a good hashtag would be #investing or #investingtips, not #thisarticleisinteresting. 

Use Hashtags Everywhere 

Hashtags aren't just for Twitter anymore. All large social media sites, like Facebook, Google+, Pinterest and Instagram are using hashtags to organize posts. 

Keep it Short 

You've probably run across hashtags that contain a lot of words, like #superfunfisharticle or #awesomesalestips. These tags don't work. Why? Because people won't search for ""super fun fish articles"" or ""awesome sales tips."" They will search for ""fish articles"" or ""sales tips."" Keep your hashtags short and use only keywords or terms people will actually search for. 

Use Hashtags to Get Followers Involved 

Another good way to use hashtags is by creating a memorable one and encouraging your followers to use the hashtag. For example, every week comedian Jimmy Fallon plays the hashtag game with his followers. He will give them a hashtag subject and ask them to write a tweet based on the subject. The followers then add the hashtag to their Tweet so that Fallon can find it. Each week, his hashtags become worldwide trending topics on Twitter. Some examples of his hashtag subjects have been: #momtexts#worstgiftever#myweirdwaiter#misheardlyrics 5. Use Hashtags to Market You

Want people to spread the word about your business or product? Come up with an interesting hashtag that people will want to repeat. For example, television shows will post silly words or catchphrases their characters say as hashtags. You can make up a hashtag that relates to your business in the same way. Make up a funny or catchy turn of phrase that relates to your product. Here are some examples other companies have used: 

Neosporin to Go- #NeoReady 

Ivory Soap- #SudLife 

Puffs- #PassThePuffs 

Once you start using hashtags the right way, you will find your social media becoming a much more effective marketing tool.